BRINGING THE THEME PARK EXPERIENCE TO YOUR FINGERTIPS!
 
 
About HPWW
 
Hyde Park Winter Wonderland (HPWW) is large annual Christmas festival held in London’s Hyde Park. It is one the most well-attended outdoor events worldwide, with just over 2.5 million visitors annually from around the world. The festival runs from mid-November to early January and offers 66 attractions & shows with 13 pre-bookable attractions.
 
 
 
 
 
USERS
50,000+
 
 
TICKETS BOOKED
15,000+
 
 
SYSTEM TRANSACTIONS
~ 300,000
 
 
THROUGH ZYTER
~ $500K
 
 
The Zyter Solution
 
As HPWW has grown into the multi-million-dollar festival that it is today, marketing to and managing the tickets for the event’s enormous customer base has become much more complicated than it was for the park’s original Christmas funfair in 2005. In order to better engage their customers, HPWW has partnered with Zyter, The Ultimate User Experience to develop a custom mobile app for the event. The app, available for download in the Apple App Store and Google Play Store, includes the following features:
 
 
 
 
Dynamic content publishing via Zyter’s native CMS and real-time push notifications for consumer marketing based on geolocation.
 
 
 
Personalised event experience (Web & Mobile) with ability to build itineraries for based on attractions and events.
 
 
 
Interactive maps supporting locating events, attractions and delivering event-based notifications and updates.
 
 
 
 
 
 
 
Seamless integration with Ticketing engine for purchases and Zyter’s mobile wallet supporting QR code scans.
 
 
 
Integration with Gpay, RealEx, PayPal for payments and ability to track pass balance, spending and reload-on-go
 
 
 
Integration with social platforms and data analytics leveraging on Google Analytics/Firebase
 
 
 
 
The Ultimate Connected Platform
 
Actionable Insight Through Intelligent Engagement
Are you leveraging the full potential of your data? Empower your enterprise with Zyter. Our connected platform enables you to enrich engagement and capitalize on communication, resulting in optimized outcomes never in reach before. Make your business work smarter (not harder) with Zyter.