5 Features Which an Integrated Notifications Service Should Possess
The integrated notifications service providers have gained a lot of reputation in the online industry. The reason behind the popularity of these services is more and more businesses acquiring these services. Such services provide the ease of push notifications which provides the potential audience of the brands with the information about the products and services they offer.
Realizing the effectiveness of the integration notifications service, as you seek the right service provider for it, make sure you look for some essential features which these platforms should possess. Here are some of the features to look out:
- Supports all browsers
While choosing the platform, you need to make sure the service is easily accessible. For this, you need to verify if the platform you are going with is able to support all the browsers. You never know which browser your audience is using, so it becomes important to be prepared for all the cases and acquire the integrated notifications service that supports all web browsers.
- Schedule push notifications
Scheduling is quite a necessary feature that the platforms for integrated notifications must possess. It allows the enterprises to ease up their marketing campaigns by scheduling the push notifications which can be delivered at a later time. This feature allows the businesses to interact with the audience even if it’s a holiday. Scheduling the push notifications proves to be an amazing feature especially during some Sale Event. Along with this, notifications sent on the right timing can boost up the CTR for push notifications.
- Drip campaign
Drip Notification is another essential feature which can impact the performance of notification service. It is a series of automated notification which is sent to them in relation to some particular actions. Such situations include examples like sending the welcome notification while the user subscribes for push notification. This can also be used with the segmentation of sending some specific messages to a specific group of people.
- Push notification analytics
Measurement and analysis is an essential aspect associated with any marketing campaign, the same is with the integrated notifications service. In this, you can check for three types of analysis which include:
- Opt-in analytics: You’ll be having various designs in this segment to choose from. But before selecting any design, you need to analyze which opt-in type can prove to be good for your website.
- Subscriber analytics: This includes keeping an eye on the geographical locations from where you are having the subscribers. Knowing this, you can fine-tune your services and offerings as per the different locations of the people.
- Notifications analytics: This metric will allow you to analyze your performance by keeping a track of a number of notifications sent and opened, CTR, and also checks for other parameters.
- Push subscriber portability
With the integrated notifications service to choose, it is necessary that it provides the feature of portability so that whenever you want to switch to any other service provider, it can be possible with ease.
The integrated notifications are a great way to stay connected to the audience. Just look for all these features before finalizing your service.
Geo Fencing: This includes sending out notifications which are geographically defined. This helps especially for targeted marketing. One space this can be used effectively is when there is a disaster alert and one specific region requires to be notified in an emergency.